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1. Claim your domain(s)

Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions. Depending on their history of previous searches, Google crafted results for logged in users. In , Google announced a campaign against paid links that transfer PageRank. Matt Cutts , a well-known software engineer at Google, announced that Google Bot would no longer treat any nofollow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.

In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes , Flash and JavaScript.


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In December , Google announced it would be using the web search history of all its users in order to populate search results. Designed to allow users to find news results, forum posts and other content much sooner after publishing than before, Google caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before.

According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index Historically site administrators have spent months or even years optimizing a website to increase search rankings.

With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results. In February , Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice.

However, Google implemented a new system which punishes sites whose content is not unique. The Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of ' Conversational Search' where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words [39].

With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors. The leading search engines, such as Google , Bing and Yahoo!

Why are high-quality images so important to your website?

Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ , two major directories which closed in and respectively, both required manual submission and human editorial review. Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Today, most people are searching on Google using a mobile device. To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots. When a search engine visits a site, the robots. The robots. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled.

Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March , Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam. A variety of methods can increase the prominence of a webpage within the search results.

Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Adding relevant keywords to a web page's metadata, including the title tag and meta description , will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element [49] or via redirects can help make sure links to different versions of the URL all count towards the page's link popularity score.

SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design "white hat" , and those techniques of which search engines do not approve "black hat".

Conclusion

The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines [18] [19] [52] are not written as a series of rules or commandments, this is an important distinction to note.

Cracking Facebook SEO - Optimization Tips That Win Higher Page Rankings

White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, [53] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div , or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users.

Grey hat SEO is entirely focused on improving search engine rankings.

What does cognitive fluency matter?

Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay per click PPC campaigns, depending on the site operator's goals.

Search engine marketing SEM is the practice of designing, running and optimizing search engine ad campaigns. Its purpose regards prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.

In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October where they analyzed 2.

How to Show Up on the First Page of Google (Even if You’re a Nobody)

Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console , the Mobile-Friendly Test , which allows companies to measure up their website to the search engine results and how user-friendly it is. SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals.

Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. Optimization techniques are highly tuned to the dominant search engines in the target market.

The search engines' market shares vary from market to market, as does competition. As of , there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player.

SEO For Beginners: How To Rank Your Website On The First Page!

Japan , Naver , Yandex and Seznam are market leaders. Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, , the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted.

Work to create quality backlinks. Backlinks are when another website, preferably one that gets more hits than yours, links to your page. Find websites that are in the same vein as yours and see if they'd be willing to do some cross promotion.

Search engine optimization

You can also contact relevant blogs and ask about guest posting, giving you another chance to link to your site. Google can tell the difference. Do not spam comment sections trying to build backlinks for yourself. You will be docked for this behavior. Get on the social media train. Social media like and shares are rewarded more than ever these days with Google, especially with subjects that are currently relevant.

This means that you should create social media accounts and try to build a base of followers who will like your pages and share them with friends. Remember: the trick is to not be spammy!